E‑commerce Website Overhaul for a Retail Brand

Challenge

The client’s existing e‑commerce website was slow (7+ seconds load time), had poor mobile responsiveness, and ranked poorly on search engines. Conversion rates were dropping, and they were losing customers to competitors.

Solution

We completely redesigned and developed a new e‑commerce platform with:

• Mobile‑first responsive design with PWA (Progressive Web App) features
• Optimised code, lazy loading, and CDN integration for 60% faster load times
• SEO overhaul – meta tags, schema markup, fast indexing
• Integrated payment gateway (Razorpay) and streamlined checkout process
• Analytics and conversion tracking setup

Results

• Sales increased by 120% within 3 months of launch
• Page load time reduced from 7 seconds to under 3 seconds (60% improvement)
• Organic traffic grew by 80% due to better SEO
• Mobile conversion rate doubled

Technology Stack

React, Next.js, Node.js, MongoDB, Redis, AWS (S3, CloudFront), Razorpay API, Google Analytics, Search Console.

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